White-label marketing analytics
Your clients’ marketing, split into clear signals.
Lens gives every client a single, branded dashboard of their marketing performance. Every channel in one place, under your agency’s brand.
Our principles
Clarity
We cut through noise. Focus on what moves the needle.
Precision
Discipline in every detail. Nothing left to chance.
Illumination
Surface the insights hiding in your data.
Momentum
Ship fast. Iterate faster. Keep moving forward.
The Lens Platform
White-label marketing analytics for agencies
Lens is Splitlight’s analytics platform. Agencies use it to give every client a single, branded dashboard of their marketing performance. With the client’s consent, Lens connects to their existing marketing accounts and imports reporting data, then presents KPIs, trends and AI-generated insights in one place.
Explore Lens→
Paid media
Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Pinterest
Web analytics
Google Analytics 4
Organic search
Google Search Console
Social
YouTube, Instagram
Reviews
Trustpilot, Google Business Profile
CRM
HubSpot
How Lens uses your Google data
When you connect a Google service, Lens requests read-only access wherever Google offers it, and uses the data solely to display reporting inside your own Lens workspace. We never sell or share this data, never use it for advertising, and never use it to train AI models. You can disconnect any data source at any time. See our Privacy Policy for full details, including our compliance with the Google API Services User Data Policy and its Limited Use requirements.
Website content management
Splitlight CMS
Splitlight CMS is Splitlight’s content management system for clients’ websites, including installations on their own domains. Authorised users edit and publish website pages, content and media. Administrators manage their team’s access and roles.
Signing in with Google
Sign in to Splitlight CMS with your Google account. We use only basic Google identity details to confirm who you are, and request no access to Gmail, Drive or analytics. This sign-in is separate from the Lens advertising and analytics connections.
How Splitlight CMS handles your data →How we help
Technical expertise without the overhead. Plug us in where you need us. Looking for full consultancy services? Visit splitlight.co.uk.
AI Strategy & Implementation
From opportunity mapping to production deployment. We identify where AI creates real value for your clients and build it.
Web Development
Fast, performant web applications. React, Next.js, WordPress - whatever fits the problem. No bloat, no overengineering.
Data & Analytics
Turn raw data into actionable insight. Custom dashboards, reporting automation, and the visualizations that tell the story.
Technical Consulting
Not sure what you need? We audit, recommend, and roadmap. Clear answers, no sales pitch.
Ready to move faster?
No pitch decks. No discovery calls that go nowhere. Just a conversation about what you need.