The Lens Platform
Lens
White-label marketing analytics for agencies.
Give every client a single, branded dashboard of their marketing performance. With the client’s consent, Lens connects to their existing marketing accounts across paid media, SEO, social, reviews and CRM, imports reporting data, and presents KPIs, trends and AI-generated insights in one place.
Everything you report on
Connect a client’s accounts once and Lens keeps the data flowing. Read-only access wherever the provider offers it.
Paid media
Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Pinterest
Web analytics
Google Analytics 4
Organic search
Google Search Console
Social
YouTube, Instagram
Reviews
Trustpilot, Google Business Profile
CRM
HubSpot
What's included
Everything you need to monitor, report, and impress clients.
One branded dashboard
Every client gets a single, white-label view of their marketing performance. Your brand, your colours, your portal.
Every channel in one place
Paid media, web analytics, organic search, social, reviews and CRM, unified so you stop chasing numbers across platforms.
AI-generated insights
Specific, prioritised observations drawn from the client's own data, not generic advice.
SEO, AEO & GEO
Track organic search next to answer-engine and generative-engine visibility, not just classic rankings.
Client-ready reporting
Turn a month of work into a clear, branded report in minutes instead of hours in spreadsheets.
Read-only by design
Lens only ever reads reporting data. It never creates, edits, pauses or deletes anything in a connected account.
One workspace, every discipline
Lens organises performance into focused modules, so each part of the account sees the view that matters to them.
How agencies use it
Real workflows. Real results.
Monthly client reporting
Stop compiling spreadsheets by hand. Generate comprehensive, branded performance reports in minutes.
78% reduction in reporting time
New client pitches
Connect a prospect's accounts and show them exactly where the opportunities are before you've won the work.
3x more qualified conversations
Always-on monitoring
Spot shifts in spend, performance and conversions before clients do, with everything refreshed automatically.
92% fewer client escalations
See it in action
White-labelled to your agency. Your brand, your clients, your data.
How Lens uses your Google data
When you connect a Google service, Lens requests read-only access wherever Google offers it, and uses the data solely to display reporting inside your own Lens workspace. We never sell or share this data, never use it for advertising, and never use it to train AI models. You can disconnect any data source at any time. See our Privacy Policy for full details, including our compliance with the Google API Services User Data Policy and its Limited Use requirements.
Simple pricing
Monthly platform fees below. Implementation quoted separately based on the number of client workspaces, data sources, and level of customisation.
Starter
For boutique agencies
- ✓Up to 10 client workspaces
- ✓All channel connections
- ✓Branded dashboards
- ✓Client-ready reports
- ✓Email support
Most Popular
Growth
For growing agencies
- ✓Up to 50 client workspaces
- ✓Everything in Starter
- ✓AI-generated insights
- ✓Custom branding
- ✓Automated alerts
- ✓Priority support
Agency
For established agencies
- ✓Unlimited workspaces
- ✓Everything in Growth
- ✓API access
- ✓Custom integrations
- ✓Dedicated success manager
- ✓SLA guarantee
Every agency is different. Implementation covers onboarding, branding, data source integration, and dashboard configuration. We'll scope it together and give you a clear quote before any work begins.
See it in action.
15-minute demo. We'll show you the dashboard, answer your questions, and you'll know if it's right for you.
Book a demo